Case Study: Grupo El Ángel achieves rapid OKR adoption and explosive employee engagement with BetterWorks

Grupo el Angel - Customer Case Study

Grupo El Ángel (GEA) is a 28‑year‑old funeral services provider in Mexico with 200+ employees and four business units, consistently ranked among Mexico’s 100 Best Places to Work. GEA needed rapid adoption of BetterWorks and OKRs to boost organizational alignment, increase transparency and recognition (especially for under‑seen departments like HR and IT), and drive consistent employee engagement across the company.

GEA deployed a focused implementation team that ran hands‑on sessions to teach OKRs and promote ownership, transparency and recognition, then gamified use of the platform—fun profile pictures, weekly/monthly competitions requiring check‑ins and peer cheers—and leveraged features like multi‑objective check‑ins and notifications. The result was explosive engagement, stronger alignment and social interaction, and measurable momentum toward having most employees explain how their work rolls up to company objectives and climbing higher in Great Place to Work rankings.

Grupo el Angel

Ricardo Anaya

Director