Case Study: Crakmedia achieves rapid, aligned growth with Betterworks

Fueling growth through modern performance management at Crakmedia

Crakmedia, a Quebec City–based leader in performance marketing and web development with about 200 employees, faced the challenge of sustaining an employee-first culture and strong alignment while scaling rapidly (tripling in size from 2018–2023). The company needed to shorten time-to-productivity, improve onboarding and engagement, and reduce turnover without losing the collaborative, high-energy environment that attracts top talent.

Crakmedia deployed modern performance management tools and practices—primarily Betterworks for OKRs and goal tracking, Officevibe for engagement, structured 30/60/90 onboarding plans, regular check-ins, and integrations with Slack and Jira—achieving full adoption across the organization. The results: voluntary turnover fell from 34% (2019) to 15% (2023), engagement rose from 7.4 to 8.2/10, time-to-hire dropped from 52 to 22 days, and new‑hire time-to-productivity was cut roughly in half (to 3–6 months), alongside industry recognition for HR practices.

Crakmedia

François Tremblay

Communications Advisor