Case Study: Fusion achieves company-wide transparency and aligned OKRs with BetterWorks

Fostering Transparency, Understanding and Organization

Fusion, a 200–500 employee multi‑platform media company serving a young, diverse millennial audience, faced typical startup growing pains: no clear company‑wide objectives, no forum for transparency across divisions, and an overload of information with no systematic way to organize priorities.

BetterWorks implemented an OKR‑based platform that gave top‑down visibility into every goal, enabling open communication, cross‑team alignment and clearer understanding of how individual work ties to company priorities. The simple, easy‑to‑use system increased openness, improved clarity for employees (including new hires) and sustained consistent goal setting across the organization.

Fusion

Jose Cedeño

VP of Business Innovation