Case Study: Dos Toros scales employee engagement and preserves culture during rapid growth with Betterworks Engage

Dos Toros Puts Employees First to Help Guide its Explosive Growth

Dos Toros is a rapidly growing, New York–based fast-casual taqueria chain that prioritizes an employee-first culture. As the company expanded to hundreds of largely deskless, primarily Spanish-speaking staff, leadership struggled to convey its mission and values, track engagement, and prevent costly turnover because executives couldn’t visit locations frequently and informal knowledge-sharing had declined.

Dos Toros implemented Betterworks Engage — a mobile, multilingual, SMS-friendly feedback platform with short surveys at onboarding, exit, and quarterly pulses — and tied participation to local incentives. Within 12 months response rates rose from 43% to 70%, HR gained real-time analytics (participation, engagement score, eNPS, sentiment) and automated alerts, and managers could target coaching and fix issues quickly, protecting culture during fast growth.

Dos Toros

Aleta Maxwell

Chief Human Resources Officer and SHRM-CP