Case Study: Bluenose Analytics achieves scalable goal alignment, transparency, and employee motivation with BetterWorks

Delivering Goal Alignment, Focus and Motivation for a Fast-Paced Startup Culture

Bluenose Analytics is a 50+ employee startup that provides a customer success platform for SaaS companies. Rapid growth exposed limits in how goals were shared and managed — presenting goals via PowerPoint at all‑hands didn’t scale, teams became misaligned and unfocused, and leaders struggled to keep everyone motivated and working toward the same top company priorities.

Bluenose adopted BetterWorks, an OKR‑based goals platform, to provide constant visibility into individual and team goals, highlight cross‑team dependencies, and enable peer recognition through a “Cheer” feature. The implementation delivered increased transparency, improved alignment to company objectives, and higher employee motivation, allowing leaders to reallocate resources and keep teams focused and agile.

Bluenose

Catherine Blackmore

Chief Customer Officer, Bluenose