Case Study: Crakmedia boosts alignment and cuts turnover with Betterworks

Crakmedia cuts voluntary turnover from 34% to 15% with Betterworks

Crakmedia, a global performance marketing firm, faced challenges in sustaining its rapid growth and vibrant employee culture. They needed to acclimate new hires quickly, increase engagement, and reduce turnover. To address this, they turned to Betterworks for its performance management solutions.

By implementing Betterworks, Crakmedia introduced structured onboarding plans, company-wide SMART OKRs, and regular performance conversations. This solution resulted in a significant drop in voluntary turnover from 34% to 15%, a rise in employee engagement scores, and a reduction in the time for new hires to reach full productivity. Betterworks provided the critical alignment and transparency needed to scale successfully.

Crakmedia