Case Study: GoPro achieves greater transparency and ongoing performance conversations with BetterWorks

BetterWorks Supports GoPro’s Fast-Paced Company Culture

GoPro, the maker of versatile action cameras known for a fast-paced, “work hard/play hard” culture, found its quarterly performance process misaligned with how people actually work. The old system prioritized writing and rating goals over real conversations, left many employees unclear about company goals and roles amid rapid growth, and was considered too cumbersome by managers.

GoPro implemented BetterWorks to create a lighter, more flexible way to manage goals and conversations. The platform increased transparency and employee connection to corporate objectives, made it easier for managers to surface and remove barriers, and enabled tracked monthly check-ins that turned performance discussions into more frequent, meaningful exchanges.

GoPro

Jeff Ryan

VP of People, GoPro