Case Study: OpenX achieves company-wide focus, transparency and alignment with BetterWorks

BetterWorks Helps OpenX Drive Continued Growth with Focus and Transparency

OpenX, a global leader in digital and mobile advertising with roughly 400 employees, experienced rapid growth across products and regions that made scaling management processes difficult. OKRs were scattered in spreadsheets, teams operated on different models, and employees struggled to write clear, specific goals—creating a lack of visibility and alignment as the company expanded.

BetterWorks delivered a standardized, company-wide OKR process and user-friendly software, rolled out starting with executives and managers. Within months adoption surged (99% of users had well-formed goals), delivering greater transparency, clearer priorities, and stronger manager–employee alignment—reflected in high engagement (13 average check-ins/user, 4.4 active goals/user, 93% active in the last 30 days).

OpenX

Roger Corn

VP of Corporate Development