Case Study: App Annie achieves improved performance development and employee alignment with BetterWorks

BetterWorks Helps App Annie Improve Performance Development and Employee Alignment

App Annie, the largest app intelligence platform serving more than 500,000 mobile app professionals, was experiencing rapid growth and struggling to scale its performance management. Annual reviews, ad hoc goal-setting and limited feedback left employees unclear about priorities, how their work contributed to company objectives, and how teams were aligned.

BetterWorks was introduced in a phased rollout with OKRs for leaders and early-adopter teams to drive transparency, frequent check-ins and coaching. By making goals visible, instituting regular executive reviews and encouraging ongoing performance conversations, the company has seen improved alignment, more cross-functional collaboration, faster adaptation to changing priorities and clearer understanding among employees of how their work impacts business outcomes.

App Annie

John Chu

VP of Global People Operations