Case Study: Architectural Fabrication achieves continuous, transparent performance alignment and improved employee engagement with Betterworks

A COO’s Three Secrets to Continuous Performance Management Success

Architectural Fabrication, led by COO Jeff Cash, is an end-to-end commercial fabrication firm whose workforce is split roughly between office/knowledge workers and manual laborers. The company found its annual, wordy business planning left teams misaligned, slow to react to market changes, and lacking transparency—so they needed a more agile, continuous way to set priorities and track progress that would work across diverse roles.

They adopted Betterworks’ OKR-based platform and moved to quarterly, transparent performance conversations, tying individual goals to company priorities and adding a development focus so employees see “what’s in it for them.” Rolled out gradually from executives to frontline staff, the approach improved alignment and manager accountability, increased motivation and friendly peer pressure, and delivered visible value across the organization.

Architectural Fabrication

Jeff Cash

Vice President and COO