Case Study: NewsCred achieves streamlined, light-touch performance management and regular feedback with Betterworks

3 Ways to Lighten up the Performance Management Process

NewsCred, a fast-moving marketing tech startup, found traditional annual and heavy quarterly reviews were time-consuming, anxiety-inducing, and misaligned with rapidly changing roles. They needed a simpler, forward-focused process that improved day-to-day performance rather than rehashing the past.

They moved to eight brief, forward-facing conversations per year tied to measurable quarterly goals, using four mid-quarter and two end-of-quarter questions and combining business performance with development. Backed by Betterworks for visibility and adoption, the new approach cut reviews to about 10 minutes each, delivered regular feedback, reduced stress and anticipation, clarified expectations, and improved alignment with company priorities.

NewsCred

Randal Vegter

Head of People Operations