Case Study: US Military Branch accelerates mission-readiness with BetterUp

US military branch accelerates mission-readiness with BetterUp

A US military branch partnered with BetterUp to support a major mission shift from traditional “time and place” operations to fast-changing, unpredictable threats. To meet this challenge, the branch needed to build more agile minds, stronger mental durability, and better decision-making across ranks and geographies, using BetterUp’s 1:1 Dedicated Coaching, Specialty Coaching, and On-Demand Coaching.

BetterUp implemented Whole Person coaching to strengthen both personal and professional performance at scale. In just four months, participants were 13% better prepared for their wartime jobs, 8% more committed to staying in the military, and their units were rated 15% better prepared; the program also contributed to stronger resilience, emotional regulation, and reduced burnout risk.