Case Study: Smallpdf achieves 2.3x ROI on retention with BetterUp

Smallpdf gains a 2.3x ROI on retention alone with BetterUp

Smallpdf, a Switzerland-based PDF software company serving over 1 billion users, partnered with BetterUp in 2021 during a period of hyper-growth. To support its leadership team and broader workforce through rapid change, the company used BetterUp’s Lead 1:1 Coaching to help build a coaching culture and strengthen employee development.

With BetterUp, Smallpdf saw strong measurable impact across retention, performance, and leadership effectiveness. Employees working with a BetterUp Coach had 6x stronger retention, generating €356k in ROI on retention alone, while also improving resilience, optimism, stress management, and belonging. The program also contributed to a 14% boost in performance, 1.7x more promotions, and a 26% increase in coaching skills, with BetterUp’s data helping the people team make more informed decisions.

Smallpdf

Victoria Furlan

People Development Manager