Case Study: Ministry of Defence helps veterans transition to civilian life with BetterUp coaching

A BetterUp Case Study

Preview of the Ministry of Defence Case Study

Ministry of Defence helps 79% of veterans with BetterUp

The customer, the Ministry of Defence, faced the challenge of supporting veterans through the difficult transition from military to civilian life. This shift required helping them translate their skills to a new context and build personal resilience. To address this, the Ministry of Defence partnered with BetterUp and utilized its 1:1 Dedicated Coaching service.

BetterUp implemented a coaching program where service members completed a Whole Person Assessment to identify goals and then received personalized 1:1 coaching. This solution provided veterans with clarity, practical strategies, and tools to thrive. The program resulted in sizable shifts in participants' levels of optimism, hope, and confidence. Notably, 79% of veterans agreed that such support is important for a successful transition, demonstrating the measurable impact of the BetterUp program.


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