Case Study: Fortune 100 Life Insurance Company boosts net new business by 20% with BetterUp

Fortune 100 company sees 20% increase in net new business

BetterUp worked with a Fortune 100 Life Insurance Company in the insurance industry that was looking for a sustainable way to accelerate performance in its biggest challenge area: closing net new business. The company wanted to strengthen field leadership and build a more focused, motivated agent base nationwide, using BetterUp’s 1:1 coaching and Specialty Network offerings.

BetterUp provided personalized Whole Person™ coaching for sales leaders, combining professional coaching with specialty support on topics like uncertainty, communication, high-stakes conversations, nutrition, and sleep. After one year, coached leaders’ teams outperformed non-coached teams, driving 20% year-over-year growth in net new business versus 3% for non-coached teams, nearly 7X more net new business deals, and a 1.3X greater increase in expansion deals.