Case Study: Leading publicly traded technology company achieves $10M in additional bookings and 60% higher quota attainment with BetterUp

A publicly traded technology company with over $1 billion in revenue engaged BetterUp in March 2020

Leading Traded Technology Company, a publicly traded tech firm with over $1 billion in revenue, engaged BetterUp in March 2020 to address a common gap: investing in sales leadership rather than only individual sellers. The company brought BetterUp coaching to its sales managers to improve leadership effectiveness and drive team sales performance.

BetterUp delivered a targeted coaching program for sales managers (100 coached vs. 58 uncoached), and coached teams achieved an 11% lift in goal attainment versus a 13% decline for uncoached teams—translating to $10M in additional bookings. Coached managers also drove a 20% increase in opportunity value (about $4.5M more opportunity per team) and a 60% increase in the share of reps meeting quota, alongside measurable gains in focus (+24%), coaching culture (+22%), strategic planning (+16%) and personal thriving (+10%). BetterUp’s 1,200 sessions were rated 100% valuable and generated insights 98% of the time.