Case Study: Runna achieves a centralized in-app runners' community and higher engagement with Bettermode

Runna is Building the First Centralized Runners’ Community

Runna, a training app for runners, needed a centralized, in‑app community to improve customer communication, support, and peer-to-peer engagement. To achieve this, Runna partnered with Bettermode and used Bettermode’s embeddable community platform (leveraging JWT SSO and a React SDK) to build a customizable community directly inside the mobile app.

Bettermode implemented content feeds, Spaces, moderation, gamification and analytics (with Mixpanel integration), plus seamless JWT SSO and SDK-driven workflows to auto-enroll users and trigger notifications. As a result, Runna’s community grew to over 2,500 members in six months, members visit the app 3–4 times per week on average, and peer answers in the community have helped reduce support overhead while boosting engagement.

Runna

Dom Maskell

Chief Product Officer