Case Study: Herbal Entrepreneur builds a thriving herbalist community with Bettermode

Fostering Authentic Connections and Empowering Herbalists

Herbal Entrepreneur, founded by Yolanda Joy, is an online knowledge-sharing community for herbalists looking to start or grow their businesses. As the community expanded from a Facebook group into the thousands, the team needed a more professional, ad-free, and censorship-free space with better data ownership, stronger engagement, and more control over content delivery.

Bettermode provided the community platform Herbal Entrepreneur needed, using features like Spaces, Collections, Private Messages, and Gated Content to organize discussions, support personalized outreach, and manage paid versus free access. With Bettermode, Herbal Entrepreneur built a branded community with more than 1,000 members, grew to 100+ monthly paid subscribers, and improved engagement, brand loyalty, and community-driven brand advocacy.

Herbal Entrepreneur

Yolanda Joy

Founder