Case Study: Love Wellness builds a thriving 10,000+ member community in 9 months with Bettermode

Connecting, Empowering, and Informing Women with Community

Love Wellness, a leading clean personal care brand for women, needed a safe, inclusive online space where customers could ask questions, share personal stories, and get expert, science-backed advice. To launch The Love Club and replicate the familiar look-and-feel of social networks, Love Wellness partnered with Bettermode to build a customizable brand community that would connect members, surface expert content, and capture authentic customer insights.

Using Bettermode’s community platform with features like single sign-on, groups, polls, articles/videos, gamification (Reputation app), virtual coins and leaderboard integration with e‑commerce, The Love Club grew to more than 10,000 members within nine months. Bettermode’s solution drove sustained engagement, provided actionable customer feedback that shaped product and content strategy, and increased stickiness by letting members earn and redeem points for purchases.

Love Wellness

Matthew Murray

Partner, Chief Marketing Officer, Chief Operating Officer