Case Study: Klaus launches a thriving customer-support community in 1 month and grows membership 16% month-over-month with Bettermode

Connecting and Educating Customer Support Professionals with Quality Tribe

Klaus, a Tallinn-based quality management platform for customer support teams, needed a fast, scalable way to build Quality Tribe — a public, brand-led community to connect and educate customer support professionals, share best practices, and drive adoption of the Klaus app. To minimize time to market and provide a full-featured experience, Klaus partnered with Bettermode to host and run the community on Bettermode’s community platform.

Using Bettermode, Klaus launched the community in one month, organizing content with Topics, driving participation with Reputations, leaderboards and swag-based gamification, and integrating notifications and analytics via Zapier and Google Analytics. The Bettermode-powered Quality Tribe is growing about 16% month-over-month, boosts peer learning and product education, and centralizes community-driven support and thought leadership for the Klaus brand.

Klaus

Merily Leisverified

Head of Marketing