Case Study: e.pop builds tailored customer community engagement with Bettermode

Building Tailored Community Experience for a Diverse Customer Base

e.pop, a digital receipts app focused on reducing paper waste and supporting climate-conscious businesses, needed a community platform that could help build brand awareness, support pre-launch campaigns, and serve both app users and merchants. The company wanted a flexible, branded experience that could integrate with its product, offer different content to different audiences, and improve customer engagement as its user base evolved.

Bettermode provided the solution through its community platform, using Spaces, Collections, SSO, and customizable content types to create BeOne, a tailored community with separate journeys for app users and merchants. Bettermode enabled e.pop to segment content, simplify access with single sign-on, and launch quickly; the result was stronger engagement, improved customer privacy and security, and growing membership, with e.pop aiming for 15,000 sign-ups by year-end.

e.pop

Ida Lehtinen

Marketing Manager