Case Study: Pipedrive builds a thriving sales community with Bettermode

Building a Social Hub for Sales and Marketing People

Pipedrive, a leading global sales CRM platform, needed to create a central knowledge hub and a secure space for its sales and marketing customers to connect and share expertise. They also sought a direct channel to collect user feedback for product development. To achieve this, they partnered with vendor Bettermode to implement a dedicated online community.

Bettermode provided a customizable platform that was integrated into Pipedrive's Help Center and featured a robust structure of topics and groups. The solution included Single Sign-On for ease of access. Within just three months of launch, the community was highly successful, boasting a flourishing user base with 60% active members, significantly enhancing customer engagement and feedback collection for Pipedrive.

Pipedrive

Mike van der Valk

Product Manager