Case Study: Smart Nora achieves 500% organic traffic growth and reduces support costs by 28% with Bettermode

Boosting Traffic by 500% and Reducing Support Cost

Smart Nora, maker of Nora—the first smart, non‑invasive snoring solution featured by Oprah and crowdfunded for nearly $1M—faced a marketing challenge: most of its budget was being spent on social and search ads to drive awareness. To build long‑term organic traffic and reduce support load, Smart Nora turned to Bettermode for a hosted community platform and strategy.

Bettermode launched Smart Nora’s wellness and sleep community in six weeks (60 questions, 90 answers, 35 topics), combining SEO‑driven content to attract users with engagement tools and integrations to boost participation and deflect support requests. The Bettermode solution grew organic traffic 500% in nine months and cut support emails by 28% in six months (at $8 per ticket), saving substantial ad and support costs while helping Smart Nora expand its authority and product range.

Smart Nora

Behzad

Smart Nora