Case Study: AppJobs achieves 8–10% week-over-week engagement and retention growth with Bettermode (Tribe Platform)

AppJobs is Building the Friendliest Marketplace for Gig Economy with Tribe Platform as a Key Enabler

AppJobs, the world's largest marketplace for gig workers operating in over 250 cities across 40 countries, needed to build a central knowledge hub and a safe, friendly space for gig workers to connect and share actionable content. To improve user acquisition, engagement, and retention while delivering a superior customer experience for both workers and hiring companies, AppJobs engaged Bettermode to provide a community platform (Tribe Platform) tailored to their marketplace.

Bettermode delivered a fully customizable, embeddable community platform with ready-made social elements and widgets that could be co‑created on to match AppJobs’ needs, significantly reducing development time and time to market. The integrated community drove measurable impact: member engagement rose 8–9% week‑over‑week and community member retention increased about 10% week‑over‑week, while in‑site widgets helped convert visitors into marketplace users—demonstrating Bettermode’s role in boosting engagement and retention for AppJobs.

AppJobs

Aleksandra Talagaverified

Product Manager