Case Study: DeineTierwelt achieves a modern pet-owner community and boosts engagement with Bettermode

A trusted partner in the lives of pets and pet owners — the story of DeineTierwelt

DeineTierwelt, Germany’s leading pet marketplace connecting breeders, welfare organizations and new owners, needed to replace an outdated forum with a modern, niche social community to centralize crowd‑sourced knowledge and boost engagement across the pet ownership lifecycle. They partnered with Bettermode, using the Tribe platform to deliver a customizable social network with personalized feeds, groups and multiple post types tailored to their brand.

Bettermode implemented an embeddable, API‑driven community—featuring activity feeds, groups, virtual currencies and support for varied content—and integrated it into DeineTierwelt’s web and mobile apps. The new community increased user engagement and acquisition, improved retention as members return to discussions and generate content, and helped cement DeineTierwelt’s leadership in the animal care space.

DeineTierwelt

Philip Stappen

Product Owner