Case Study: Roku expands Roku TV streaming with Better Software Group’s The Better app

Roku launches The Better on Roku TV with Better Software Group and reaches 150,000+ movies and episodes

Better Software Group partnered with Roku, a leading US-based manufacturer of hardware digital media players and smart TVs, to expand the availability of their streaming platform, The Better. The challenge was to develop a high-quality video application for the Roku TV platform from scratch, a new and unfamiliar environment for the vendor that presented difficulties due to a lack of development resources and unique frontend design constraints.

The solution implemented by Better Software Group was an intuitive Roku application that allows users to comfortably watch movies and live-streaming content. The team successfully navigated the Roku certification process, becoming an official Roku partner and gaining valuable new skills in the BrightScript language. This expansion provided their partners with a new revenue stream and positioned Better Software Group ahead of the competition in the European market.

Roku