Case Study: Xerox launches mobility app pilot with BetaTesting

Xerox Transportation launches mobility pilot after beta testing in select cities across the US

Xerox faced a challenge in beta testing its new Mobility Marketplace app, an ambitious travel subscription service. As the product owner, Leonid Antsfeld needed to recruit the right testers in Los Angeles and Denver who represented a diverse range of demographics and transportation habits, not just car users. To address this, Xerox turned to the vendor BetaTesting for its beta testing platform and services.

BetaTesting worked with Xerox to design and execute the entire campaign, from defining the target audience to creating tasks and surveys. The solution provided immediate, valuable feedback that helped Xerox fix bugs and understand user preferences for future development. As a result, Xerox was able to seriously incorporate this feedback into its development cycle, planning bi-weekly updates and quarterly major releases, and they plan to continue working with BetaTesting for future launches.

Xerox

Leonid Antsfeld

Charge of Business Development