Beta Launch
7 Case Studies
A Beta Launch Case Study
The customer, UniCloud360, was a Sri Lankan tech startup facing challenges in expanding its business globally due to a lack of exposure and practice in product management and customer experience principles. Beta Launch was engaged by USAID Catalyze Sri Lanka PSD and ICTA to design and deliver a "Building Customer-Centric Products for the Global Market" workshop and mentoring program to address this gap.
Beta Launch implemented a multi-city workshop series combined with a three-month online product mentoring program. The solution provided practical, interactive training and one-on-one guidance, helping startups like UniCloud360 shift from a service-based to a product-thinking model. As a result, UniCloud360 grew its customer base from one to four and increased its annual revenue by 25%. Overall, the program consulted over 120 startups, with participants reporting a 35% improvement in product knowledge and a 32% enhancement in product discovery.