Case Study: Melt Shop achieves a brand-forward digital ordering experience with Beta Acid

Melt Shop launches brand-forward ordering apps in under 6 months with Beta Acid

Beta Acid was engaged by Melt Shop, a restaurant chain with 15 locations, to overhaul its digital ordering experience. The customer wanted more control and visibility into its ordering flow and needed a solution that better reflected its strong brand identity, all within a tight six-month deadline.

Beta Acid developed new mobile and web applications that integrated with Melt Shop's existing tech stack. The solution included a visual redesign to highlight the food, real-time delivery tracking via Relay, a new loyalty program, and a flexible CMS to manage marketing content and virtual brands. The vendor's work resulted in a core contactless ordering experience, increased guest retention, and provided the Melt Shop team with greater visibility and control over their digital operations.

Melt Shop