Case Study: Anheuser-Busch InBev increases bar revenue with Beta Acid’s real-time AI sales app

Anheuser-Busch InBev boosts top line revenue 20% in 2 months with Beta Acid

Beta Acid worked with Anheuser-Busch InBev's innovation branch, ZX Ventures, to address a challenge for their portfolio of bars and restaurants in Latin America. The mission was to grow sales by providing managers with real-time, data-driven insights that were immediately actionable.

The solution developed by Beta Acid was a mobile app for iOS and Android that used machine learning on millions of sales transactions to deliver sales forecasts and competitive sales recommendations to bar staff. This approach created friendly competition and increased staff engagement. As a result, bars using the app saw a 20% increase in top-line revenue within two months, driven by higher average order values. Beta Acid's work successfully translated sophisticated data engineering into a tangible business outcome.

Anheuser-Busch InBev