Case Study: True Nutrition achieves 43% more clicks and 36% lower CPC with Best Practice Media paid search

True Nutrition boosts clicks 43% and cuts CPC 36% with Best Practice Media

Best Practice Media (BPM) was hired by True Nutrition, an ecommerce nutrition brand, to address the challenge of making its broad catalog of protein products and custom blends easier for shoppers to discover through paid search. The brand needed campaigns that could support a wide range of shopping intentions while maintaining visibility into advertising costs and purchase outcomes.

BPM implemented a solution using a mix of Search, Shopping, and Performance Max campaigns. This structure provided multiple routes into the catalog, supporting specific queries and promoting products across Google's advertising inventory. Under BPM's management, the program achieved a 36% reduction in average cost per click and a 43% increase in clicks, all while media spend decreased by approximately 9%. The account recorded a 794% reported return on ad spend.

True Nutrition