Case Study: Sweet Honey achieves 71% higher ROAS with Best Practice Media

Sweet Honey boosts reported ROAS 71% with Best Practice Media

Sweet Honey, a children's clothing brand, needed to make its advertising investment more efficient. The challenge was to support customers' shopping journeys across its broad catalog while controlling the cost of acquiring new customers. Best Practice Media (BPM) was engaged to manage this effort.

BPM implemented a product-led Google Ads program for Sweet Honey, utilizing Search and Performance Max campaigns. The strategy focused on product feeds and conversion-value bidding to target customer intent. As a result, Best Practice Media helped Sweet Honey achieve a 71% improvement in reported return on ad spend and a 39% reduction in cost per conversion.

Sweet Honey