Case Study: Portals Parfums achieves 1,277% reported ROAS with Best Practice Media’s Google Ads program

Portals Parfums drives 1,277% reported ROAS with Best Practice Media

Portals Parfums, a fragrance brand with a distinctive creative identity, needed its advertising to better connect customer interest with a clear path to purchase. The challenge was to manage different campaign types for a complete customer journey. The vendor, Best Practice Media, was tasked with managing a Google Ads program to address this.

Best Practice Media implemented a strategy using a mix of Search, Performance Max, and YouTube Demand Gen campaigns, optimized with conversion-value and target ROAS bidding. This solution successfully turned interest into measurable value, achieving a reported 1,277% return on ad spend and an account-wide click-through rate of 3.76% during the reporting period.

Portals Parfums