Case Study: Poppy & Pine achieves 245% higher conversion value with Best Practice Media's Google Ads management

Poppy & Pine grows reported conversion value 245% with Best Practice Media

Best Practice Media partnered with the online apparel boutique Poppy & Pine to tackle the challenge of scaling their Google Ads program. The goal was to reach a larger audience of shoppers while simultaneously protecting and improving the return on their advertising investment, ensuring that increased spending would lead to measurable purchase value.

BPM implemented a managed Google Ads strategy that combined Search and Performance Max campaigns, including a shopping-focused Performance Max campaign for product discovery. This solution led to impressive results, with Poppy & Pine seeing a 245% increase in reported conversion value and a 56% improvement in return on ad spend, alongside a 116% growth in purchases. The results from Best Practice Media demonstrate a successful scaling of the program with enhanced efficiency.

Poppy & Pine