Case Study: Poppy & Pine achieves 50% higher CTR and 12X spend growth with Best Practice Media

Poppy & Pine boosts CTR 50% and scales spend 12X with Best Practice Media

Poppy & Pine, a boutique e-commerce brand, faced a growth ceiling despite solid baseline performance. Their challenge, as presented to Best Practice Media, involved stagnant ad spend, a creative strategy that was underperforming, and inconsistent conversion tracking that made optimizing their return on ad spend difficult.

Best Practice Media implemented a rigorous creative testing framework alongside establishing clean conversion tracking. This solution led to a 50% improvement in CTR and allowed the managed ad spend to grow 12 times while maintaining a near 5x return on ad spend, transforming the brand into a high-growth program.

Poppy & Pine