Case Study: Karen Adams Designs achieves 36% more purchases with Best Practice Media’s Google Ads and Performance Max

Karen Adams Designs grows purchases 36% with Best Practice Media

Best Practice Media (BPM) was engaged by Karen Adams Designs, a brand creating distinctive paper goods, to address the challenge of turning product discovery into more purchases. The goal was to connect the brand's various product categories with shoppers to grow purchase volume while maintaining acquisition efficiency through their Google Ads program.

BPM implemented a strategy using category-focused Performance Max campaigns with target ROAS bidding. This solution organized the catalog into distinct campaigns, which led to a 36% increase in purchases and a 37% growth in reported conversion value year over year, while also reducing the cost per conversion. For Karen Adams Designs, BPM's management successfully generated significant purchase growth across their product catalog.

Karen Adams Designs