Case Study: Drip EZ scales ad spend 14X with Best Practice Media

Drip EZ scales ad spend 14X with Best Practice Media

Best Practice Media partnered with Drip EZ, an e-commerce brand that was struggling to scale its online advertising. The challenge was a weak ad account infrastructure with inconsistent conversion tracking, a fragmented campaign structure, and overly conservative ad spend, which prevented the brand from reaching its full market potential.

The solution implemented by Best Practice Media involved rebuilding the account from the ground up, starting with establishing robust conversion tracking. They then executed a full-funnel paid media strategy combined with rigorous creative testing. As a result, Best Practice Media helped scale Drip EZ's managed ad spend by 14 times in just over a year while maintaining a strong ROAS of 3.36 and generating over 198 million total impressions.

Drip EZ