Case Study: Cacao & Cardamom Achieves 21% Growth in Reported Conversion Value with Best Practice Media's Paid Search Program

Cacao & Cardamom grows reported conversion value 21% with Best Practice Media

Best Practice Media (BPM) partnered with the artisan chocolatier Cacao & Cardamom to address the challenge of advertising their diverse ecommerce gift offerings. The brand needed a paid search strategy that could effectively reach different types of shoppers, from individuals seeking personal gifts to businesses making corporate purchases, all within the same product catalog.

BPM implemented a structured Google Ads program using a combination of Search, Shopping, and Performance Max campaigns, including one dedicated to corporate gifting. This solution delivered a 21% growth in reported conversion value and a 14% reduction in average cost per click, achieving a remarkable 1,040% reported return on ad spend for Cacao & Cardamom.

Cacao & Cardamom