Case Study: Cacao & Cardamom achieves 34% higher ROAS with Best Practice Media

Cacao & Cardamom boosts ROAS 34% with Best Practice Media

Cacao & Cardamom, a luxury chocolatier, faced a challenge where its Meta Ads account had hit a ROAS ceiling; increasing spend was not improving efficiency. The company engaged Best Practice Media for paid media management to break through this performance plateau and scale effectively.

Best Practice Media rebuilt the account with a ROAS-first optimization approach and a luxury creative refresh. This strategy resulted in a 34% ROAS improvement while more than doubling the ad spend. The campaign also achieved a 19% higher CTR and a 13% reduction in cost-per-purchase, giving the brand confidence to scale aggressively.

Cacao & Cardamom