Case Study: Ciena achieves a high-impact charity kickoff with Best Corporate Events

Ciena's 1,200-person kickoff ran five charity builds at once in Las Vegas

The customer Ciena faced the challenge of creating a meaningful closing afternoon for their 1,200-person sales and marketing kickoff in Las Vegas. They wanted their Ciena Cares event to make a large charitable impact with activities that would appeal to different temperaments. They enlisted Best Corporate Events to manage this complex endeavor.

Best Corporate Events implemented a solution by running five simultaneous charity builds for groups of about 250 people each. The programs included assembling sensory kits, toys, wheelchairs, bears, blankets, and Thanksgiving food packages. The result was a smooth operation that produced over 2,000 pounds of food, 84 bins of toys, and hundreds of other donated items for local charities. The organizers were pleased and Best Corporate Events highlighted their key takeaway for future planners: to schedule such give-back events earlier in the agenda to ensure full attendance.

Ciena