Case Study: Blackpool Council streamlines energy efficiency applications with a bespoke CRM from Bespoke Digital Agency

Blackpool Council builds bespoke CRM with Bespoke Digital Agency to support £80 million energy efficiency scheme

The customer, Blackpool Council, operates the Cosy Homes in Lancashire energy efficiency scheme. Their challenge involved managing resident applications and internal processes through error-prone manual spreadsheets, which lacked traceability and caused duplicated work. They partnered with Bespoke Digital Agency to develop a bespoke CRM to address these issues.

Bespoke Digital Agency delivered a fully customized CRM featuring role-based permissions, a customer portal, and direct website integration. The solution streamlined operations, provided strategic reporting, and ensured compliance with government guidelines. The measurable impact included securing over £80 million in grants to support residents since the scheme's launch, with the council praising the professional service and fully recommending the vendor.

Blackpool Council