Case Study: Kaidee achieves 85% automated moderation with Besedo

Kaidee reaches 85% moderation automation with Besedo

Kaidee, Thailand's largest C2C marketplace, needed a faster and more scalable way to moderate millions of user-generated ads. Their outdated in-house tool could not keep pace with growth, with less than 20% of ads going live within five minutes, which led to user frustration and heavy complaints. They turned to the vendor Besedo for a content moderation solution.

Besedo implemented its AI and rule-based automation to handle Kaidee's content moderation. This solution achieved 85% automated moderation, drastically reducing dependence on manual review. As a result, 94% of new ads were approved and live within five minutes, a significant increase from less than 20%, improving user experience, acquisition, and retention.

Kaidee