Case Study: Meetic achieves 90% moderation automation and 67% cost savings with Besedo

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Meetic, a major European online dating platform operating in 13 languages across 15 countries, needed a more cost-efficient way to maintain high-quality content and a safe user environment as competition intensified. The company wanted to understand whether artificial intelligence could help automate moderation without sacrificing trust or user safety, and they engaged Besedo to evaluate the potential of automated content moderation.

Besedo ran a proof of concept using a year of profile data and moderation decisions, refined the training data to improve quality, and then compared automated decisions with human moderation. The solution ultimately delivered 99% accuracy on automated moderation for 74.8% of content in the proof of concept, and after rollout Meetic reached 90% automation, 67% cost savings, and faster moderation that improved user experience and engagement while maintaining strong quality standards.

Meetic