Berry Interesting Productions
9 Case Studies
Case Study: Novo Fitness Studio expands online classes and recurring revenue with Berry Interesting Productions
A Berry Interesting Productions Case Study
Novo Fitness Studio launches a 200+ class on-demand library with Berry Interesting Productions
Novo Fitness Studio, a community-focused gym in Georgia, faced a critical challenge when the COVID-19 pandemic forced the closure of its physical studio, halting its revenue and disconnecting its members. The owners turned to their existing WordPress support vendor, Berry Interesting Productions, for an urgent solution to take their classes and community online quickly.
Berry Interesting Productions rapidly built a gated, on-demand video library on the Novo website using WordPress and Vimeo's Premium plan. This solution allowed Novo to immediately offer online classes to its members. The project was a success, leading to a new global revenue stream; by September 2020, the library held over 200 videos and gained international members. Berry Interesting Productions' work helped Novo not only survive the shutdown but also expand its business model.
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