Case Study: PZ Cussons builds a unified digital strategy with The Berkeley Partnership

PZ Cussons builds a unified digital strategy with The Berkeley Partnership after 40+ leadership interviews

PZ Cussons, an international consumer products business, sought to evolve from a traditional trading company to a modern, consumer-led organization. To drive growth amid a changing retail landscape, the company needed to unify its disparate digital initiatives into a single, coherent strategy. The Berkeley Partnership was engaged to provide digital transformation services to help define this new digital vision and roadmap.

The Berkeley Partnership facilitated a comprehensive listening exercise and used a structured framework to build a shared understanding of digital across the organization. This led to the creation of a unified digital vision, the identification of 18 key digital capabilities, and the prioritization of six pilot initiatives. The solution provided PZ Cussons with a practical mobilisation plan, galvanizing its leadership around the new strategy and laying the crucial groundwork for regaining a competitive advantage and driving future growth.

PZ Cussons