Case Study: Dentsu International achieves consistent, efficient M&A integration with Berkeley Partnership

Dentsu International builds an M&A playbook with The Berkeley Partnership in 6 months

The Berkeley Partnership was engaged by Dentsu International, a global media agency group, to address its challenge of managing a high volume of mergers and acquisitions. The company needed a consistent and efficient method to integrate new acquisitions, particularly their technology functions, to align with its strategic goal of becoming a fully integrated solutions provider.

The solution implemented by The Berkeley Partnership was the development of a Global Technology M&A Playbook. This framework detailed roles, responsibilities, and processes for integration, supported by enabling documents. Berkeley actively engaged over 100 stakeholders globally to secure buy-in. As a result, Dentsu International's Technology team gained full visibility of over 50 live M&A integrations, could better prioritize efforts, and became involved earlier in the M&A lifecycle. The playbook was directly credited with benefiting a major acquisition's integration process.

Dentsu International