Case Study: Zendure expands in Germany with Berkeley Communications

Zendure generates 126,000,000 views with Berkeley Communications

Zendure, a provider of innovative energy storage solutions, faced the challenge of launching its SuperBase V product and building its brand in the German market. With no local spokespersons and skepticism towards Chinese providers, they needed to quickly establish themselves as a dependable leader before a major international tech fair. They engaged Berkeley Communications to navigate these complexities and generate significant visibility.

Berkeley Communications implemented a phased strategy involving comprehensive market research and highly targeted media engagement centered on the product launch at the IFA event. The solution successfully secured nearly 90 media coverages and over 20 in-depth journalist conversations. The results far exceeded the target, achieving over 126 million total views and more than 100 million earned views, firmly establishing Zendure's presence in the market.

Zendure