Case Study: World Diabetes Day boosts global awareness with Berkeley Communications

World Diabetes Day drives 43,000 risk assessments with Berkeley Communications

The customer, World Diabetes Day, an initiative co-founded by the International Diabetes Federation, sought to raise global awareness about diabetes's impact on families. Their challenge was to promote the family's role in diabetes management and education worldwide. They partnered with the vendor Berkeley Communications to amplify this message through a global branding and research campaign.

Berkeley Communications built a multi-stage campaign around the slogan "Diabetes: Protect Your Family," leveraging global research and the IDF Diabetes Atlas. The solution included press releases, media features, multilingual toolkits, and an online risk assessment tool. This effort resulted in 8,848 media mentions, 43,000 assessment tool participants, 22.4 million social impressions, and a 641% increase in inbound tweets for World Diabetes Day.

World Diabetes Day