Case Study: Ubisense drives IoT engagement with Berkeley Communications

Ubisense earns 18 trade features and 4 million reach with Berkeley Communications

Ubisense, a company that provides an intelligent software platform for tracking physical objects and processes, faced a challenge in understanding how the manufacturing sector's adoption of IoT technology had been affected by the COVID-19 pandemic. They enlisted Berkeley Communications to help define the market landscape and determine where their prospective customers stood on their IoT journey.

Berkeley Communications, in partnership with its sister agency Arlington Research, implemented a research-based content solution. They conducted a survey to capture manufacturer views on IoT and used the findings to create a whitepaper and supporting content. The vendor amplified this story to the media, securing 18 pieces of trade coverage with a total reach of 4 million. The campaign successfully generated over 100 downloads of the report by new prospects from the Ubisense website, driving valuable engagement.

Ubisense