Case Study: Trūata builds its brand presence and share of voice with Berkeley Communications

Trūata earns 90 pieces of coverage in under a year with Berkeley Communications

Trūata, a provider of privacy-enhanced data analytics solutions, faced the challenge of emerging from the shadow of its parent company, Mastercard, to build its own brand presence and establish itself as a leader in data anonymization. The company engaged Berkeley Communications to help articulate its messaging and build its profile.

Berkeley Communications launched a global consumer survey to create a data-driven story on data privacy fears. This story was packaged into a whitepaper and amplified through targeted media relations. The vendor secured over 90 pieces of coverage with an OTS of 236.2 million, significantly increasing Trūata's share of voice and providing new sales leads.

Trūata